Bloom Scotland

Want to be part of a community of women in marketing and comms in Scotland? We're about being supportive, not salesy. Collaborative not competitive. A network, not networking.

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Big Bloom Brunch

Reflection. Motivation. Determination. Affirmation.

Our first event of 2020 was a goal setting workshop. In marketing, we're always planning. Planning the next campaign. Planning brand strategy. Planning the next financial quarter's budget. But how often do we take time out to plan for ourselves? Our career? Our life!

Last Sunday, 17 of us locked ourselves away in the beautiful Loft at McLaren's on the Corner, with a mountain of pastries and vat of coffee (as well as some delicious vegan delights), and made time to focus on ourselves. Our aim was to make 2020 the absolute best year that it can be.

We started off reflecting on what we mean by success. What do we want to achieve? How do we want people to remember the impact that we made on the world? Big questions to kick off a big year.

We then went through a brilliant exercise from Simon Sinek's Find Your Why. If you haven't watched his TED Talk, I suggest you do so now. It's brilliant. We spent a large amount of the workshop looking at our underlying motivations. What drives us to do what we do. What makes us feel satisfied at the end of the day. And from there, we created our "why statement". A short tagline-like phrase that sums up not what you do, but why you do it.

The next part was affirmations. To help stay on track, we suggested using your Why Statement as a positive affirmation. Something to say in the mirror in the morning. Something to keep in mind when you have a difficult decision to make. Does this help me live my Why, and get me closer to my goals?

And finally, accountability. We discussed how this incredible community can help support each other to reach our dreams. It was such a positive group, all keen to build on the great start they'd made in this session. So we're going to help cheer them on, and watch them reach for the stars!

Here's to 2020!